Content marketing for mental health


Bringing clinical expertise and marketing experience to mental health content


I have the knowledge, first-hand experience and understanding to help you effectively communicate with your audience about mental health. 


Mental health is increasingly making its way into the conversation. Meaning there's more room for organisations to start talking about why it's important, how it affects us and how we can continue to understand and support ourselves and others. 


If you're looking to communicate about a mental health topic, increase engagement with an existing audience or start talking to a new pool of people, I can help find the right tone of voice and create appropriate, compassionate, hopeful and thought-provoking content. 


I strategise, plan and execute. 

Content planning


The planning phase includes devising content and editorial calendars, planning and deciding on communication channels, audience segments and ideating relevant mental health topics. 

Content execution


From copywriting, to briefing designers, sourcing photography, to working on videos and multimedia content, this phase is where I bring your ideas and brand vision to life. 

Content strategy


Understanding your vision and goals, brand identity and existing content are at the centre of my collaborative process for creating or revising your content strategy. 


Bio


Certificate IV in Mental Health - full knowledge of the range of mental health conditions, providing recovery-orientated support to clients and their families and assessing and promoting social and emotional wellbeing for children, young people and adults. 


First-hand experience working with clients at The First Step, a mental health and addiction clinic in Melbourne. Carrying out intake assessments, recovery programs and working as part of the art therapy and women's support groups. 


Experience as a long-term volunteer working as a friend and mentor to individuals with a mental health condition. 


Communications and marketing work for Beyond Blue on the development and launch of a national mental health in education initiative. Taking a key role in the design, development and roll-out of the new brand and breadth of content.   


Copywriting and content strategy and creation for headspace, the national youth mental health charity in Australia. 


Playing a lead role in the rebrand of a community health organisation, Access Health & Community. Designing a new tone of voice, content plan and onboarding staff and agencies in language, style and tone. 


Project managing the strategy, writing and production of publications for a national Autism charity, Amaze




Let's chat!


Want to find out how I could help your organisation?

Or simply want to say hello and ask a question?


Reach out and I'll get back to you as soon as.